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Our take on Mobile Advertising’s take
As I was doing a little research trying to find a subject for our next blog topic, I came across a subject that I found quite interesting: Mobile Advertising. The most shocking statistic that I came across was that mobile advertising revenue was expected to reach $32 billion dollars a year by 2015. For a little comparison, in 2014, newspaper advertising should be somewhere around $31.9 billion according to the New York Observer.
I feel that this is a good topic of discussion due to the timely release of two new cell phones, promising a revolutionary new way to think of your mobile device. The Sprint Evo 4G and the iPhone 4 are slated to be the two most powerful phones to hit the mobile market to date. Both of these phone are introducing a slew of new features, one of the larger of these being video chatting. What really concerns me about this is that as we start to add bigger and better features to more powerful and capable phones, we as a culture become more reliable on our devices for our every day lives. Now trust me, I can be just as big a phone geek as the next guy, but as we begin to consume more and more media on these devices, the Advertisers are following suit. And guess what... it's working. According to a survey from Mashable done with women about their mobile habits, 84% said that they have noticed mobile advertising, and 57% admitted to clicking on it.
With the introduction of iAds, what Apple intends to do is create a more engaging experience for advertising on the mobile platform. While I am excited to see that advertisers might actually invest a little more now in getting my attention on a mobile device, I still am not sure how I feel about advertising entering this space. I know that while you may successfully engage me, I still feel it's a stretch for me to actually buy something I wasn't specifically looking for. Maybe we will see a lot more targeted ads, or even more ads using location based services. I just ask, that to all the companies out there who are doing mobile ads, please enter this space with caution as it presents a powerful medium for communication.
Now that's just one man's opinion. We here at Fragment want to hear your opinion. Have you ever clicked on a mobile ad? Do you find them annoying? Would you ever consider a product you saw advertised on your mobile device? Leave your comments below.Posted by Hudson Haines on Friday, June 18, 2010 in 0 Comments| Share
